Recap: Building a Sales Enablement Capability
January 24, 2023
EVENT RECAP
A knowledgeable and well-trained sales team makes a noticeable difference with prospects, but sales can’t do it on their own. A thoughtful sales enablement function provides the training and support your sales team needs to grow and boost performance. In this session, Christi walks through the responsibilities of sales enablement from product training to value messaging, and the steps of building out the function.
✅ Ideal for Founders and Sales Leaders
- How to check for knowledge retention when onboarding sales hires
- Ongoing trainings in product, competitive intel, and value messaging to keep your team up-to-date
- How to cover sales enablement before you have a full-time SE employee
- Where to draw the line between the responsibilities of sales enablement and sales leadership
Read Christi's guide on sales enablement:
Building a Sales Enablement Capability
Christi Louks is the Founder of Crafted Sales Co., a sales consultancy to help companies refine sales skills from enablement, to RevOps, to prospecting. In this guide, she explains key responsibilities of sales enablement from product training to value messaging, and walks through the steps of building out the function.
