AMA on Leveraging AI in SEO and Content

March 1, 2024

EVENT RECAP

The rise of LLMs like ChatGPT has rapidly upended the world of SEO—changing the way brands approach content creation, population of metadata, and the way they believe buyers will approach the search for information in the future. In this session, Samantha Torres and Annie Mosbacher walk through the implications of generative AI on SEO, and how brands should be leveraging AI to improve their SEO and content strategy.

We'll take questions from the audience and discuss topics like:

Creating lead-generating content from PDFs to webinars
How LLMs are impacting search engines and click-ins
AI use cases to level up your SEO content creation game (while preserving quality)
How to use segmentation to make content feel more tailored
How to apply AI to metadata like schema makeup and alt text
Legal and copyright implications of LLM-generated content

Moving From Revenue Technology 1.0 To Revenue Technology 2.0

Said Mussa is the founder of Cepture.io, helping B2B companies grow through revenue technology. In this guide, Said walks through how to transition your organization from revenue technology 1.0 to 2.0, including tools that can help, key practices to install in your revenue org, and metrics to measure success.

Leveraging AI in SEO

Samantha Torres is the Chief Data Officer of The Gray Dot Company, an SEO and Data Consulting Company. Samantha has more than 10 years of SEO experience optimizing SEO at 90+ B2B and B2C companies. In this guide, Samantha walks through how to leverage AI to improve your SEO and content strategy, and the implications of generative AI tools on SEO.

Aligning Your Customers' Success With Customer Journeys and a Customer Capability Maturity Framework

Michael Allenson is the Founder of Empact Partners, a Customer Journey and Maturity Framework advisory firm. Michael has worked with over 50 companies to build customer journeys and has built nearly 20 customer capability maturity frameworks. In this guide, Michael walks through creating a customer journey map, as well as building a customer capability maturity framework. Each of these activities helps organizations better align their success with the success of their customers, leading to accelerated growth, lower attrition, and long-term customer loyalty.