Building a Product Marketing Function
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ABOUT THE EXPERT
Nancy Vodicka is a Marketing executive and advisor who’s previously led marketing at ArchiveSocial/Optimere, Prometheus Group, Device Magic, and iContact. Her experience includes leading and scaling marketing teams from 1-20+ employees. In this guide, Nancy walks through how to build and scale a product marketing function, including hiring product marketers, asset creation, and monitoring the performance of product marketing.
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